10 Tools for Analyzing Your Competition Effectively

How to get ahead of your competitors

One way to know where your business stands is to look at the market and competition. You need to know what marketing strategies are developing others that target the same target audience as you, what traffic they have, or how they are positioning themselves.

So you’ll see what they’re doing right to make it even better, and what they’re doing wrong to take advantage of your brand. But how do we do this analysis? You certainly need the help of tools “free or paid” to analyze the competition, with which you can extract relevant data, draw conclusions, and design a strategy.

What to do before using analysis tools?
Before you use any tool, you must detect your competitors, be clear about which data you need to know, and which variables are relevant to your business. From there you can start the analysis.

1. Find out who you compete with
Know which keywords define your business and then list the top ten competitors that come out in Google search for each of the keywords.

2. What information do you need?
You already know your online competition and you know which channels it is active in. Now you must be clear about which data are relevant:

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